Full Sail University

Available on Campus & Online

Bachelor of Science

Game Business & Esports

About This Program

Degree Overview

From esports teams to product publishers, game studios to competition venues, the gaming industry relies on business-minded people to keep moving forward. These professionals build relationships with consumers, forge important partnerships, and develop essential revenue streams with their business savvy and deep understanding of gaming culture.

The Game Business & Esports bachelor of science program gives you the opportunity to build skills for the business side of gaming – strategic, community-centered, revenue-boosting skills. You’ll gain marketable business acumen that allows you to pursue a variety of professional pathways in the gaming industry.

Named One of "America's Top Online Colleges 2024" — Newsweek, 2024

Program at a Glance


Campus + Online


Bachelor of Science Degree


Interested in earning a degree related to Game Business & Esports? Here are some degree programs offered by Full Sail University related to this bachelor's program:


Explore other flexible enrollment options for campus programs.

  • I like to engage with different gaming communities.
  • I keep up with the latest gaming industry trends.
  • I want to help esports grow.
  • I can multitask and prioritize multiple projects.
  • I like to collaborate with diverse groups of people.
  • I can handle pressure and competition.

Ready to start? Begin your application.


Game Business Models - This course explores the economics that influence decision makers in the gaming industry. Students will examine the various ways that gaming and esports organizations operate, develop, and nurture revenue streams.

Sports Sales and Sponsorship - Students will explore sports organizations' relationships with businesses, universities, corporate sponsors, advertising agencies, and individual ticket consumers.

Esports & Gaming Management - This course examines various types of team structures, management strategies and relationships, and corporate cultures. Students will recognize the day-to-day business challenges leadership may encounter, ranging from team support logistics to technology mishaps to managing partnership expectations.

Not sure? Watch to explore our other Sports programs and see which one is the right fit for you.

Full Sail's Project LaunchBox™

Project LaunchBox™ is a Full Sail program that provides students with powerful technology to help create projects. All of your files, multimedia creations, and coursework are at your fingertips 24 hours a day, seven days a week. Request more information about this program.

Pricing and package specifications are subject to change. Some Project LaunchBox™ components are distributed during students' second year; some Project LaunchBox™ components are downloadable items.

Project Launchbox

Pricing and package specifications are subject to change. Some Project LaunchBox™ components are distributed during students' second year; some Project LaunchBox™ components are downloadable items.

Included Components
  • Apple MacBook Pro
  • 3-yr Applecare Extended Warranty
  • Adobe Creative Cloud (Download)
  • Microsoft Office 365
  • Apple USB-C to USB Adapter

Admissions & Financial Aid

A Different Admissions Process

No traditional application deadlines — Classes begin monthly for most programs, so you can apply anytime and start on the date that works best for you.

Program design and course order — You do not need to sign up for specific classes every semester – all of our programs have a predetermined program design and course order.

Accelerated Pace — Full Sail's programs are taken on an accelerated schedule, allowing you to graduate sooner.

Learn More About Undergraduate Admissions

Funding Your Education

Tuition — Our tuition includes all costs for the full degree program, as well as all associated expenses, including textbooks, manuals, media, production materials, lab and technology fees, and Project LaunchBox™ - a personal technology package featuring hardware and software customized to each degree program.

Scholarships — We know that funding your education is a substantial investment. That's why Full Sail University offers a variety of scholarships for qualified students.

Learn More About Financial Aid

To create a custom estimate of your tuition and costs, visit our Net Price Calculator.

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Whether you’re ready to apply or want to request more information about how to get started at Full Sail University, visit our Admissions section for details on application requirements, tuition, and available scholarships.